{"id":3,"date":"2026-09-26T09:12:09","date_gmt":"2026-09-26T09:12:09","guid":{"rendered":"https:\/\/francescafabbrini.com\/?page_id=3"},"modified":"2026-09-27T19:13:18","modified_gmt":"2026-09-27T17:13:18","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/francescafabbrini.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p><strong>Data Controller<\/strong> FATA' SMALTI SRL (operating as Francesca Fabbrini)<br \/><strong>Registered office:<\/strong> Via Don Luigi Sturzo 159, 52100 Arezzo (AR), Italy<br \/>VAT \/ Tax ID: IT02357580519<br \/><strong>Contact:<\/strong> contact@francescafabbrini.com<br \/><strong>Effective date:<\/strong> October 6, 2025<\/p>\n<p>We respect your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal data when you visit our website, create an account (Customer or Representative), submit an application to become a Representative, or purchase our products.<\/p>\n<p>If you act on behalf of a company, you represent that you are authorized to provide such data and to accept this Privacy Policy on its behalf.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>1. Who We Are and Scope of Application<\/strong><\/p>\n<p>FATA' SMALTI SRL is the <strong>data controller<\/strong> for personal data processed through our website and related services. This Privacy Policy applies to:<\/p>\n<ul>\n<li>\n<p><strong>Website Visitors<\/strong> (browsing, cookies\/analytics),<\/p>\n<\/li>\n<li>\n<p><strong>Customers<\/strong> (account creation, purchase),<\/p>\n<\/li>\n<li>\n<p><strong>Representative Applicants and Approved Representatives<\/strong> (application review and account use).<\/p>\n<\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<p><strong>2. What Data We Collect<\/strong><\/p>\n<p><strong>a) Data You Provide to Us<\/strong><\/p>\n<ul>\n<li>\n<p>Identification and contact details (name, company, VAT\/tax ID, billing\/shipping address, email, phone\/WhatsApp, website).<\/p>\n<\/li>\n<li>\n<p>Account data (username, password \u2013 stored hashed).<\/p>\n<\/li>\n<li>\n<p>Application data (territory, product lines of interest, experience, uploaded documents).<\/p>\n<\/li>\n<li>\n<p>Order data (products, amounts, shipping preferences, notes).<\/p>\n<\/li>\n<li>\n<p>Communications (email, chat\/messages, support requests).<\/p>\n<\/li>\n<li>\n<p>Marketing preferences (newsletter\/consent preferences).<\/p>\n<\/li>\n<\/ul>\n<p><strong>b) Data We Collect Automatically<\/strong><\/p>\n<ul>\n<li>\n<p>Device\/usage data (IP address, browser type, pages viewed, timestamps, referring URL).<\/p>\n<\/li>\n<li>\n<p>Cookies and similar technologies (see <strong>Cookies<\/strong> below).<\/p>\n<\/li>\n<\/ul>\n<p><strong>c) Third-Party Data<\/strong><\/p>\n<ul>\n<li>\n<p>Payment and fraud-prevention results from payment service providers.<\/p>\n<\/li>\n<li>\n<p>Delivery information provided by carriers.<\/p>\n<\/li>\n<li>\n<p>Basic information from social media logins, if selected.<\/p>\n<\/li>\n<\/ul>\n<p>\u200b <strong>We do not<\/strong> intentionally collect special category data (e.g., health, religion). Please do not include such data in free-text fields.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>3. Why We Use Your Data (Legal Bases)<\/strong><\/p>\n<p>We process personal data only when a legal basis exists under the GDPR\/UK GDPR:<\/p>\n<ul>\n<li>\n<p><strong>Contract<\/strong> \u2013 to create\/manage your account; process and deliver orders; provide support; manage a Representative account once approved.<\/p>\n<\/li>\n<li>\n<p><strong>Pre-contract \/ Legitimate Interests<\/strong> \u2013 to review and contact you regarding a Representative application <strong>\u200b<\/strong> you submit; to improve the site and services; to prevent fraud\/abuse; and to display role-based information (e.g., public price versus representative price) when you are logged in.<\/p>\n<\/li>\n<li>\n<p><strong>Consent<\/strong> \u2013 for email marketing where required; for non-essential cookies\/analytics; and when you select \"I agree to be contacted about my application\".<\/p>\n<\/li>\n<li>\n<p><strong>Legal Obligations<\/strong> \u2013 tax, accounting, consumer and product safety obligations; responding to legitimate requests.<\/p>\n<\/li>\n<\/ul>\n<p>You can withdraw your consent at any time (this will not affect processing already carried out).<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>4. How We Use Your Data<\/strong><\/p>\n<ul>\n<li>\n<p><strong>Accounts and orders:<\/strong> register you; verify login; process payments (through payment processors); arrange shipping; send order-related emails and invoices; manage returns\/warranty.<\/p>\n<\/li>\n<li>\n<p><strong>Representative applications:<\/strong> evaluate your application, contact you and, if approved, enable you to take on the role of Representative.<\/p>\n<\/li>\n<li>\n<p><strong>Price visibility for Representatives:<\/strong> when you log in with a Representative or Administrator role, you may see <strong>both the public price (PVP)<\/strong> and <strong>Representative Price (PV)<\/strong> on product pages; at checkout <strong>only the PV is charged<\/strong> to representative accounts. This is a role-based display logic, not automated decision-making with legal effects.<\/p>\n<\/li>\n<li>\n<p><strong>Support and communications:<\/strong> respond to your requests and service messages.<\/p>\n<\/li>\n<li>\n<p><strong>Security and fraud prevention:<\/strong> detect, prevent and investigate suspicious or abusive activity.<\/p>\n<\/li>\n<li>\n<p><strong>Analytics and site improvement:<\/strong> aggregated use to improve our content, products and UX.<\/p>\n<\/li>\n<li>\n<p><strong>Marketing (optional):<\/strong> send newsletters or product updates if you consent.<\/p>\n<\/li>\n<\/ul>\n<p>\u200b <strong>We do not<\/strong> sell your personal data.<\/p>\n<p><strong>5. Cookies and similar technologies<\/strong><\/p>\n<p>We use essential cookies for the website to function (for example, cart, login). With your consent, where required, we may use analytics and performance cookies to understand usage and improve the site, as well as marketing cookies to measure campaigns.<br \/>You can manage your preferences at any time through the cookie banner or your browser settings. Blocking some cookies may affect the site's functionality.<\/p>\n<p><strong>6. Data Sharing<\/strong><\/p>\n<p>We share data only when necessary, based on contracts that require confidentiality and security:<\/p>\n<ul>\n<li>\n<p><strong>Hosting and IT providers<\/strong> (website\/platform, security, backups).<\/p>\n<\/li>\n<li>\n<p><strong>Payment processors<\/strong> (processing payments, fraud checks).<\/p>\n<\/li>\n<li>\n<p><strong>Shipping and logistics providers<\/strong> (delivering orders, handling returns).<\/p>\n<\/li>\n<li>\n<p><strong>Email\/communication services<\/strong> (transactional and service emails).<\/p>\n<\/li>\n<li>\n<p><strong>Professional advisors and authorities<\/strong> (legal, tax, regulatory) where required.<\/p>\n<\/li>\n<li>\n<p><strong>Corporate events<\/strong> (for example, merger or acquisition) in compliance with the law.<\/p>\n<\/li>\n<\/ul>\n<p>Some providers may be located outside the EEA\/UK. In that case, we use appropriate safeguards (for example, <strong>EU Standard Contractual Clauses<\/strong>, the UK IDTA\/Addendum, or adequacy decisions).<\/p>\n<p><strong>7. Retention<\/strong><\/p>\n<p>We retain data only for as long as necessary for the purposes indicated above:<\/p>\n<ul>\n<li>\n<p><strong>Orders and invoices:<\/strong> retained for the periods required by tax\/accounting regulations (often up to <strong>10 years<\/strong> under Italian law).<\/p>\n<\/li>\n<li>\n<p><strong>Customer and Representative accounts:<\/strong> retained for as long as the account is active; if you request deletion, we anonymize or delete them where they are no longer needed for legal reasons.<\/p>\n<\/li>\n<li>\n<p><strong>Representative applications (not approved):<\/strong> typically up to <strong>24 months<\/strong> from our last contact, unless a longer period is required for legal reasons.<\/p>\n<\/li>\n<li>\n<p><strong>Marketing data:<\/strong> until you request otherwise or after <strong>24 months<\/strong> of inactivity, whichever occurs first.<\/p>\n<\/li>\n<li>\n<p><strong>Logs\/security:<\/strong> brief, just the time needed to ensure security and investigate incidents.<\/p>\n<\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<p><strong>8. Your Rights (EU\/EEA and UK)<\/strong><\/p>\n<p>You have the right to <strong>access<\/strong>, <strong>rectify<\/strong>, <strong>erase<\/strong>, <strong>restrict<\/strong> or <strong>object<\/strong> to the processing and <strong>portability of your data<\/strong>. You also have the right to withdraw your consent at any time and to <strong>lodge a complaint<\/strong> with your local authority.<br \/>In Italy, the authority is the <strong>Garante per la protezione dei dati personali (Italian Data Protection Authority)<\/strong>.<\/p>\n<p>To exercise your rights, send an email to <strong><a>contact@francescafabbrini.com<\/a><\/strong>. We may need to verify your identity. Our goal is to respond within one month.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>9. Children<\/strong><\/p>\n<p>Our website is not intended for children under <strong>16<\/strong>. If you believe a child has provided us with data, contact us and we will delete it where required by law.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>10. Security<\/strong><\/p>\n<p>We implement appropriate technical and organizational measures to protect personal data from unauthorized access, loss, misuse or alteration. No method of transmission or storage is 100% secure.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>11. International Transfers<\/strong><\/p>\n<p>When we transfer data outside the EEA\/UK, we rely on adequacy decisions or implement the EU Standard Contractual Clauses (and relevant UK mechanisms), together with additional safeguards where appropriate.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>12. Changes to This Policy<\/strong><\/p>\n<p>We may update this Privacy Policy from time to time. We will publish the new version with an updated effective date. Any significant changes may be communicated via email or a notice on the site.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>13. Contact Us<\/strong><\/p>\n<p>Via Don Luigi Sturzo 159, 52100 Arezzo (AR), Italy<br \/><strong>E-mail:<\/strong> <a href=\"mailto:contact@francescafabbrini.com\">contact@francescafabbrini.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Titolare del trattamento FATA&#039; SMALTI SRL (operante come Francesca Fabbrini)Sede legale: Via Don Luigi Sturzo 159, 52100 Arezzo (AR), ItalyP. IVA \/ Codice Fiscale: IT02357580519Contatto: contact@francescafabbrini.comData di entrata in vigore: 06 ottobre 2025 Rispettiamo la tua privacy. La presente Informativa descrive come raccogliamo, utilizziamo, divulghiamo e proteggiamo i dati personali quando visiti il nostro sito [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/francescafabbrini.com\/en\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francescafabbrini.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/francescafabbrini.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/francescafabbrini.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/francescafabbrini.com\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":2,"href":"https:\/\/francescafabbrini.com\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":1218,"href":"https:\/\/francescafabbrini.com\/en\/wp-json\/wp\/v2\/pages\/3\/revisions\/1218"}],"wp:attachment":[{"href":"https:\/\/francescafabbrini.com\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}